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I AM A CHAMPION: ERIKA’S STORY

IMPROVING A PAST PROJECT

I originally started this project about Erika’s Krav Maga as part of my 24 Day Challenge to create black and white images that communicate a message. For some of the days, I did advertisements and other days social media posts. The medium of communication changed from day to day. This project was one of my favorites for photography and message, but the design was lacking in communicating that message.

Alexis-Moser-Bold-Red-Punching-Bag

CHANGING TYPOGRAPHY

I started playing around with the typography again. When I initially created for DAY 14: BE BOLD, BE STRONG, I had the script font to show that feminine can still be strong, but it just didn’t come across the right way. I decided to make them a series of different words using “I am” statements, rather than “Be” statements. The change made it more effective and powerful.

FINDING MISSED DIAMONDS

I was also able to go through my images again since I had more time. In my haste to get the project done one day, I hadn’t taken much time going through images and I found several that ended up being some of my favorites. So without any more ado, here is the final project (for now).

I AM A FIGHTER

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I AM STRONG

Alexis-Moser-I-Am-Strong

I AM FIERCE

Alexis-Moser-Bold-Intense-Boxing-kuckles-I-Am-Fierce

I AM A WARRIOR

Alexis-Moser-I-Am-a-Warrior

I AM BOLD

Alexis-Moser-Fists-Up-I-Am-Bold

I AM INVINCIBLE

Alexis-Moser-High-Kick-I Am-Invincible

I AM A CHAMPION

Alexis-Moser-Mat-bold-I-Am-A-Champion

DAY 24: THE GIVER MOVIE POSTER

For those of you who haven’t seen the movie or read the book, one of the plot elements of The Giver is that everyone sees in black and white but can start seeing color again. I am not going to say anymore than that for those of you who haven’t read or seen it.

thegiver1

This plot element is perfect to finish off my 24 day challenge to create a new photography and photoshop based project in black and white each day for 24 days. It has been such a great learning opportunity, as well as a challenge. As I have tried to come up with new ideas, especially towards the end, it was remarkable how many of them needed color. Now I did cheat a little by adding some elements of color, but for the most part, at least most of the photography was all in black and white.

For tonight’s project, I took pictures of my brother, who is a saint and often acts as my model. He is kind of used to this from growing up with my mom, who is also a photographer. He is a champ, and also happens to look a lot like the actor in the movie, which is handy.

ORIGINALS – NO EDITS

Alexis-Moser-Original-Main_0056     Alexis-Moser-Collar-Original_0066 

I used the picture of him with the white shirt for his face and for the main body of the poster. The picture of him with the navy jacket was used to add in a collar.

MASKING OUT THE BLACK AND WHITE ADJUSTMENT LAYER

One of the first steps after doing basic edits for this project, was to figure out how to do the stripe of color. Julieanne Kost had a great video that showed me how to paste shapes into the masking layer, something I have been trying to figure out on my own for a while now. It pays off to do a quick Google search.

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To accomplish this, if you don’t want to watch the video, is to select the mask and then hold Alt or Option while selecting it again. This will pull up a white screen that is the mask layer. To get out, you just have to click off of the white or choose one of the other layers. While in this layer, you can add the shape you wanted.

    

At first I was playing with the idea of a triangle instead of the stripe used in the actual posters. After adding it however, it looked a little bit like KISS the hair band, which wasn’t quite the vide I was going for. I decided to change back to the stipe used in the original posters.

ADDING THE COLLAR

Alexis-Moser-Collar-Original_0066

This is the image after I added the stipe of color. I did like the look of the white shirt in this image, but I liked the lighting on his face. Also it was a small miracle to get his eyes open for any picture.

Removed White Shirt

I removed the shirt, but then it just looked awkward. It really need a collar to make it normal looking. I debated just making one, but that was going to take forever, and I had taken some other pictures tonight where he was wearing my coat to have a dark collar.

Adding Left Collar

The left side was by far the worst, so I added that side using the other picture. I just used the masking tool to erase the rest after I had placed the collar where it needed to go. To place the image, I just lower the opacity to see both layers.

Adding Right Collar

Using the same picture, just pulled over and with other parts masked out, I added the other collar. The final result made a big difference. The white shirt just wasn’t right, but this helped me save the majority of the image that I liked best. Definitely one of the benefits of studio lighting.

TYPOGAPHY

Typogrpahy Red

I expanded the image out using the crop and clone stamp tools. I then added the typography using Century Gothic. I started with Futura, but it only had medium (no regular or bold). I wanted to increase the size of the ‘V” without having the weight be significant more than the rest of the word. By using Century Gothic, I was able to put the rest of the word in bold while the “V” was regular.

Typography Red Poster

With the red typography, the picture just seemed a little orange even when I dropped the saturation quite a bit. I changed the color hue as well, but it still wasn’t looking the way I wanted it to.

Typogrpahy Black

I changed the type to black and it felt more balanced with the rest of the image. It also make the colored stripe look better in my opinion. I asked a friend what they thought, and they felt the same way. I also decided to capitalize all of the word “THE” after I had already posted this.

MOVIE POSTER

Alexis-Moser-The-Giver-Movie-Poster

I am really happy with how this turned out. It defiantly was a good note to end out on.

MOCK UP

Alexis-Moser-The-Giver-Movie-Poser-Outdoor Mockup Template 07

And what would it be without one of the mockups that I have learned to used during this challenge.

DAY 23: WWI BOOK COVER

ORIGINAL IMAGE – UNEDITED

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INITIAL EDITS AND CONVERT TO BLACK AND WHITE

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SIDE BY SIDE

Alexis-Moser-Orginal-DSC_9973 Alexis-Moser-War-Zone-Smoke

BOOK COVER

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I repeated the word falling and changed the lower levels of text to overlay and lowered their opacity.

BOOK MOCK UP

Alexis-Moser-We-Were-Falling-Hardcover Book MockUp

I changed the background to navy blue and added a texture to it as well from another image that I had taken.

DAY 21: HOMAGE TO THE WELDING ENGINEER

I can’t believe it is day 21 of 24 Days in Black and White. It has been quite a journey and I have grown so much. I am definitely feeling the importance of a good day zero to brainstorm out lots of ideas before beginning the challenge.

That being said, I was finally able to do one of original ideas, and create a textbook cover for welding. Today is really a homage to my brother who is a welding engineer major. He has fun teaching me AutoCAD and I teach him Illustrator.

TEXTBOOK COVER

Alexis-Moser-Front-Cover-Welding-Book

I used pictures I took of him welding to create a cover for a welding textbook. Most of his books look like they were designed in the 80s and haven’t been improved upon since.

TEXTBOOK SPINE

Alexis-Moser-Spine-Welding-Text-Book

For the spine, I use a the key element of the front cover (the sparks) to wrap the concept around. I changed the fonts to all Helvetica Neue (Bold and Regular) since the Birch Std wasn’t giving it the look I wanted.

TEXTBOOK BACK

Alexis-Moser-Back-Cover-Welding-Textbook

For the text box I just used filler. I try to listen to what my brother tells me but I do not have the credentials to write that by any means. One day I want to learn, but tonight there wasn’t quite enough time.

TEXTBOOK MOCKUP

Alexis-Moser-Welding-Textbook-Hardcover Book MockUp

The Mockup form I used was created by Graphic Burger.

DAY 20: AMONG THE HIDDEN MOVIE POSTER

Apparently when I start to run out of ideas, I start going down memory lane for inspiration. That and go to awesome seminars like Power2Become. Yep, totally did that tonight. It was awesome.

But I digress. “Among the Hidden” is the first in the Margaret Peterson Haddix’s Shadow Children series. These books were gold for me as a kid. They taught me a lot about examining the world and standing up for what was right even if it was hard. It also taught me a lot about looking out and helping others.

I would literally jump out of my seat if these books were made into movies. I am really sorry to any other fans who came to this site thinking that they were finally going to do it. To my knowledge, that is not the case, yet, one day I hope.

Anyways, today for my 24 day project, I created a movie poster for the first book, “Among the Hidden.”

THE FACE

Alexis-Moser-Ross-among-the-hidden

So this is not the original image. To prepare the image I took out all the logos on his clothing and lightened up his eyes.

THE POSTER

Alexis-Moser-Among-the-hidden-movie-poster

I took the face and overlaid it on these picture I took in the woods. His eye lands right above a sun burst coming through the clouds so that it is the lightest point.

MOCKUPS

Alexis-Moser-Among-the-hidden-Outdoor Mockup Template 07

Billboard mockup of the poster.

Poster as it would be seen more in the movie theater itself.

DAY 19: BORN TO RUN

This one is a tribute to my cross country running days. I love my Saucony Shay XC2 cross country spikes. I remember always feeling so legit when I would wear them. I even wore then to prom (with the spikes out of course) and they were the best dancing shoes ever.

THROWBACK THURSDAY

ORIGINAL

Today I made an epic Instagram post from a picture I took of my shoes. To get them to float, I tied them up with toothpaste and had my friend hold them up in front of a black poster board I sticky-tacked to the wall.

INSTAGRAM PICTURE

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DAY 18: FARMERS MARKET ADVERTISING

ORIGINAL IMAGE: NO EDITS

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The original image wasn’t big enough for what I had in mind, so I had to use the clone stamp tool to continue the wood grain.

POSTER

Alexis-Moser-Farmers-Market-poster

The names of the fruits and vegetables are written in the color that they generally lay in. So for example, celery, lettuce, and cucumbers are in green while radishes, rhubarb, strawberries, and watermelon are in red.

MOCKUPS OF THE ADVERTISEMENT

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Alexis-Moser-Farmers-lamppost-MockUp

The lamp posts are always fun for me because they are so different. The basic poster doesn’t fit on them, so I have to imagine it in two parts.

DAY 17: PASTRAMI SANDWICH

Today I was walking through Walmart looking for inspiration. At first though, all I got was hungry. Growing up my dad would make amazing pastrami bagel sandwiches. So while passing the bagels while hungry, of course I started to crave them.

Now a poor college student can’t always justify buying all the ingredients necessary to make these awesome sandwiches. Most days it is fairly limited to the stables of canned soup, rice and chicken, and the college classic, ramen noodles. Today however, was not that day. Why not make really good food and justify it by taking pictures of it?

Sounds good to me. Thus…. todays project.

THE SET UP

While going through Walmart as well, I also found this awesome board of wood slates. It isn’t quite as bit as I would like, and I am thinking about making a couple of my own that are a little bigger, but it did add some fun diversity to my indoor shoots.

Alexis-Moser-Sandwitch-set-up

Usually by the time I can get to shooting for my 24 day project, the sun is already down. School and work can be kind of killer that way. But I am super grateful to have some studio lighting that still makes it work.

For my set up today, I had my Alien B800, reflector (my camera tripod to hold it up), black poster board (sticky tack to put it up), and my new wood board to make the base.

FOOD PHOTOGRAPHY

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For this image, I threw the Dr Pepper in there to give me options if my first idea of the recipe magazine layout didn’t work.

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ADDING ELEMENTS IN ILLUSTRATOR

After editing the image in Photoshop, I pulled it into illustrator to add some fun interactive design elements, a title, and recipe instructions.

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MAGAZINE MOCK UP

I have never done food photography in black and white. I wasn’t really sure if it would even be appetizing. Usually it is the amazing colors that add to the appeal of these images. I think it worked pretty good in this case, but I did end up balancing out the black and white with a colored image and text as well.

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ALEXIS MOSER

Alexis Moser in Wyoming 2018

Alexis Moser is a designer, photographer, and community advocate. She is from South-Eastern Idaho and is a Visual Media, Communications major at Brigham Young University-Idaho.

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