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DAY 17: PASTRAMI SANDWICH

Today I was walking through Walmart looking for inspiration. At first though, all I got was hungry. Growing up my dad would make amazing pastrami bagel sandwiches. So while passing the bagels while hungry, of course I started to crave them.

Now a poor college student can’t always justify buying all the ingredients necessary to make these awesome sandwiches. Most days it is fairly limited to the stables of canned soup, rice and chicken, and the college classic, ramen noodles. Today however, was not that day. Why not make really good food and justify it by taking pictures of it?

Sounds good to me. Thus…. todays project.

THE SET UP

While going through Walmart as well, I also found this awesome board of wood slates. It isn’t quite as bit as I would like, and I am thinking about making a couple of my own that are a little bigger, but it did add some fun diversity to my indoor shoots.

Alexis-Moser-Sandwitch-set-up

Usually by the time I can get to shooting for my 24 day project, the sun is already down. School and work can be kind of killer that way. But I am super grateful to have some studio lighting that still makes it work.

For my set up today, I had my Alien B800, reflector (my camera tripod to hold it up), black poster board (sticky tack to put it up), and my new wood board to make the base.

FOOD PHOTOGRAPHY

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For this image, I threw the Dr Pepper in there to give me options if my first idea of the recipe magazine layout didn’t work.

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ADDING ELEMENTS IN ILLUSTRATOR

After editing the image in Photoshop, I pulled it into illustrator to add some fun interactive design elements, a title, and recipe instructions.

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MAGAZINE MOCK UP

I have never done food photography in black and white. I wasn’t really sure if it would even be appetizing. Usually it is the amazing colors that add to the appeal of these images. I think it worked pretty good in this case, but I did end up balancing out the black and white with a colored image and text as well.

Alexis-Moser-Pastrami-MagazineMockupV3

DAY 15: SMOOTH EOS

Tonights shoot and images were of my EOS lip balm. Especially ever since they have come up with the stick from, I love this lip balm because it is so smooth.

Alexis-Moser-EOS-Set-Up

I tried to match the font as close as possible and used the same colors as their logo.

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I then put together mockups of both a magazine and a bus stop advertisements.

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DAY 14: BE BOLD, BE STRONG

I had an awesome shoot at Payne Athletic Company. It is a gym that teaches a variety of classes, including Krav Maga. My model, Erika, is one of their students. One of my roommates came as an assistant and my mom, a photographer herself, came to participate as well.

THE SET UP

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We went to the gym at night when no one was using it so we had full access to the boxing ring, all the punching bags, and the lights. We turned off the florescent lights and used two 800 Alien Bees and one 1200 White Lightning set to manual. We then used our speed lights to set them off.

Alexis-Moser-Red-Punching-Bag

These images would be for a social media campaign as well as website images. Erika is an incredible example of being powerful and strong in her own way.

This campaign would be aimed towards other women and girls who would want to push themselves to be stronger as well as gain confidence and courage. Krav Maga is a military self-defense and fighting system. It can be very empowering for women to know how to defend themselves as well as protect others.

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———- Revised Project, November 5, 2018 ———-

I have since revised this project: I AM A CHAMPION: ERIKA’S STORY.

DAY 13: HARRIMAN STATE PARK GOOD TIMBER

I had the opportunity to go to the district cross country meet in Harriman State Park. The beautiful area and the raw emotion and effort of the sport of cross country made for a great day of photography.

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The work and effort of the runners reminded me of the poem “Good Timber” by Douglas Malloch.

GOOD TIMBER

By Douglas Malloch

The tree that never had to fight
For sun and sky and air and light,
But stood out in the open plain
And always got its share of rain,
Never became a forest king
But lived and died a scrubby thing.

The man who never had to toil
To gain and farm his patch of soil,
Who never had to win his share
Of sun and sky and light and air,
Never became a manly man
But lived and died as he began.

Good timber does not grow with ease,
The stronger wind, the stronger trees,
The further sky, the greater length,
The more the storm, the more the strength.
By sun and cold, by rain and snow,
In trees and men good timbers grow.

Where thickest lies the forest growth
We find the patriarchs of both.
And they hold counsel with the stars
Whose broken branches show the scars
Of many winds and much of strife.
This is the common law of life.

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Alexis-Moser-Running-through-grass

DAY 12: AMAZON ALEXA MUSIC POSTER

ORIGINAL VISION

This project went on a bit of an adventure. The concept in my head was a little different but I like where it ended up. I originally wanted to take the picture and transpose it into black and white and then add music notes, ribbons of color, and some word art that said “Add Color to Your Day,” or something along those lines.

I wanted to contrast the black and white image, and the “dullness” of ordinary life, to the color and vibrance that the music adds to it.

ORIGINAL IMAGE

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I took the original shot on a plain black background using an alien bee 800 on one side and a continuous light on the other to act as the fill light. I wanted there to still be form and definition to the Alexa, which I was able to keep by having the shadow on the left side.

CREATING THE BASE IMAGE

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Once I pulled the original image into Photoshop, I turned it black and white. I then used the clone stamp tool to fill in the background. I then copied the original layer and put a black fill on it. I used the mask tool to remove the fill from the body of the Alexa.

I used the crop and clone stamp tool to change the orientation from horizontal to vertical. I created a copy of all the layers and flipped it over and reflected it over. I then lowered the opacity on it to recreate the reflection that was lost when I was blacking out the background more. I then saved it as a jpeg and pulled it into Illustrator.

CREATING GRAPHICS IN ILLUSTRATOR

I had created musical notes for a previous project, so I tried using those and some ribbons of color. It just wasn’t catching the vision or the feeling that I was going for and even looked cheesy, childish, and out of place with the professional and striking advertisement piece that I was working to created.

I then started brainstorming again about symbols or representations of music. The idea for bars of music came and I ran with it. I created two boxes of color, the blue being the color branded to the Alexa and used the blend tool in steps to create those boxes. I then repeated the step with the same blue and yellow. Stacking the two blends together, I created the transition between yellow, blue, and purple. I then simply grouped and copied the blended shapes and aligned and distributed them.

MUSIC TEXTURE FROM ILLUSTRATOR

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COMBINING THE PHOTOSHOP AND ILLUSTRATOR EFFECTS

STAGE 1 IN THE FINAL PROCESS

I pulled that texture into my photoshop document with the Alexa. I expand it until it ended at the horizon line where the Alexa was sitting. Then, using the masking tool on the texture, I removed the music boxes off of the body of the Alexa. I then added the logo of Amazon and Alexa.

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It was looking pretty good, but still felt cluttered and like it wasn’t flowing together.

STAGE 2 IN THE FINAL PROCESS

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At this point, I added the shadow on the let side. This helped the Alexa interact with and effect its “surroundings.” It was much better because it now was relating with each other. Put still seemed a little cluttered.

STAGE 3 IN THE FINAL PROCESS

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In this image, I used the mask tool to also cover up the top ends of the bars to ad dimension and movement.

REAL LIFE APPLICATION MOCKUP

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In this mock up, you can see the it would make and interesting street or magazine advertisement.

I learned a lot about having to change your ideas and direction as they don’t work out. I also learned that simple does’t have to be hard, but you may need to think of new ways to get there.

DAY 11: Deseret Book and Willow Tree Advertisement

For this project I used a Willow Tree figurine to create an advertisement for Deseret Book, a book store that often sells these figurines. I directed the figure toward my Alien Bee 800 to have the light fall on her face.

This original advertisement could be used for social media or modified to work for a variety of locations such as billboards and bus stop advertisements as shown below, as well as for magazine advertisements.

Alexis-Moser-Seek-ye-light-Deseret-Book

In Photoshop, I used the stamp tool to fix the pieces that went past my pasteboard background. I may need to invest in a bigger poster board so that doesn’t take so much time.

I then added the text “Seek Ye Light” and the Deseret Book text logo.

Alexis-Moser-Seek-ye-light-Deseret-Book

For this Mockup I was able to use the original design pretty much exactly the same. I ended up cropping of park of the figurine and I lowered the text to accommodate the thiner space of the billboard.

Alexis-Moser-Seek-Ye-Light-Outdoor-9x16-Sign-Mockup

This ad was altered even more to fit the Profile layout. It actually is my favorite though.

DAY 9: BASS PRO SHOP SOCIAL MEDIA

I am from Idaho. Fishing is a huge hobby in my state and my family is no exception. Along with fishing, we sometimes tie our own flies for fly fishing. This is really delicate work that takes some special equipment.

ORIGINAL PARODY IMAGE

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For those of you not familiar with fishing, this is not a fly. This is a spinner and it is not used for fly fishing. I wanted to create a funny social media post for Bass Pro Shop.

ORIGINAL PARODY AD FOR BASS PRO SHOP

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The audience that would follow Bass Pro Shop would most likely know that this is a spinner and is not meant for fly fishing and is not tied on a vice. Although it is subtle, those who are familiar with fly fishing should catch it and find it funny. Those who aren’t as familiar will be directed to seek an expert at Bass Pro Shop to help set them up and give them pointers.

FINAL SOCIAL MEDIA AD

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I modified it to add contrast between the original question and the response. The change to a square makes it more effective for social media, especially Instagram because it requires more scroll time to pass it. It also adds a good counter balance to the brighter hand in the other corner.

MOCKUP OF THE SOCIAL MEDIA AD

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Mockup by: FreebiesCafe.com

ALEXIS MOSER

Alexis Moser in Wyoming 2018

Alexis Moser is a designer, photographer, and community advocate. She is from South-Eastern Idaho and is a Visual Media, Communications major at Brigham Young University-Idaho.

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