ORIGINAL VISION

This project went on a bit of an adventure. The concept in my head was a little different but I like where it ended up. I originally wanted to take the picture and transpose it into black and white and then add music notes, ribbons of color, and some word art that said “Add Color to Your Day,” or something along those lines.

I wanted to contrast the black and white image, and the “dullness” of ordinary life, to the color and vibrance that the music adds to it.

ORIGINAL IMAGE

Alexis-Moser-Alexa-Original

I took the original shot on a plain black background using an alien bee 800 on one side and a continuous light on the other to act as the fill light. I wanted there to still be form and definition to the Alexa, which I was able to keep by having the shadow on the left side.

CREATING THE BASE IMAGE

Alexis-Moser-Amazon-Alexa-Base

Once I pulled the original image into Photoshop, I turned it black and white. I then used the clone stamp tool to fill in the background. I then copied the original layer and put a black fill on it. I used the mask tool to remove the fill from the body of the Alexa.

I used the crop and clone stamp tool to change the orientation from horizontal to vertical. I created a copy of all the layers and flipped it over and reflected it over. I then lowered the opacity on it to recreate the reflection that was lost when I was blacking out the background more. I then saved it as a jpeg and pulled it into Illustrator.

CREATING GRAPHICS IN ILLUSTRATOR

I had created musical notes for a previous project, so I tried using those and some ribbons of color. It just wasn’t catching the vision or the feeling that I was going for and even looked cheesy, childish, and out of place with the professional and striking advertisement piece that I was working to created.

I then started brainstorming again about symbols or representations of music. The idea for bars of music came and I ran with it. I created two boxes of color, the blue being the color branded to the Alexa and used the blend tool in steps to create those boxes. I then repeated the step with the same blue and yellow. Stacking the two blends together, I created the transition between yellow, blue, and purple. I then simply grouped and copied the blended shapes and aligned and distributed them.

MUSIC TEXTURE FROM ILLUSTRATOR

Alexis-Moser-Music-Bars-01-01

COMBINING THE PHOTOSHOP AND ILLUSTRATOR EFFECTS

STAGE 1 IN THE FINAL PROCESS

I pulled that texture into my photoshop document with the Alexa. I expand it until it ended at the horizon line where the Alexa was sitting. Then, using the masking tool on the texture, I removed the music boxes off of the body of the Alexa. I then added the logo of Amazon and Alexa.

Alexis-Moser-Amazon-Alexa-Music-step-no-shadow

It was looking pretty good, but still felt cluttered and like it wasn’t flowing together.

STAGE 2 IN THE FINAL PROCESS

Alexis-Moser-Amazon-Alexa-Music-step

At this point, I added the shadow on the let side. This helped the Alexa interact with and effect its “surroundings.” It was much better because it now was relating with each other. Put still seemed a little cluttered.

STAGE 3 IN THE FINAL PROCESS

Alexis-Moser-Amazon-Alexa-Music

In this image, I used the mask tool to also cover up the top ends of the bars to ad dimension and movement.

REAL LIFE APPLICATION MOCKUP

Alexis-Moser-Alexa-Music-Free-Roadside-Mockup-PSD-Designbolts

In this mock up, you can see the it would make and interesting street or magazine advertisement.

I learned a lot about having to change your ideas and direction as they don’t work out. I also learned that simple does’t have to be hard, but you may need to think of new ways to get there.

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