For today’s project, I used my makeshift studio again, but this time I used the white poster board. It is amazing how seamless of a background this makes. Because it is such a plain background, you can then manipulate it for ads of all different sizes.
My subject for this shoot was my roommates miniature Statue of Liberty that she got in New York at the actual Statue of Liberty. The figurine is a little smaller than a 16 oz. bottle of pop.
Liberty Mutual Insurance generally shoots all of its commercials in front of the actual Statue of Liberty and use the slogan “Liberty Stands With You.” For my ad, I changed it to an invitation “Let us stand with you.” I thought that was fun, because the statue in this case is portable and can go everywhere with you.
Using Mockups, I then tried using the ad for several different mediums.