I am from Idaho. Fishing is a huge hobby in my state and my family is no exception. Along with fishing, we sometimes tie our own flies for fly fishing. This is really delicate work that takes some special equipment.
ORIGINAL PARODY IMAGE
For those of you not familiar with fishing, this is not a fly. This is a spinner and it is not used for fly fishing. I wanted to create a funny social media post for Bass Pro Shop.
ORIGINAL PARODY AD FOR BASS PRO SHOP
The audience that would follow Bass Pro Shop would most likely know that this is a spinner and is not meant for fly fishing and is not tied on a vice. Although it is subtle, those who are familiar with fly fishing should catch it and find it funny. Those who aren’t as familiar will be directed to seek an expert at Bass Pro Shop to help set them up and give them pointers.
FINAL SOCIAL MEDIA AD
I modified it to add contrast between the original question and the response. The change to a square makes it more effective for social media, especially Instagram because it requires more scroll time to pass it. It also adds a good counter balance to the brighter hand in the other corner.
MOCKUP OF THE SOCIAL MEDIA AD
Mockup by: FreebiesCafe.com